Little Lingerie Shop in South Beach

I know I said my last post was the final Mercedes Benz Fashion Week Swim Post but I actually had attended another very chic Fashion Show located right on Lincoln Rd, in the heart of Miami Beach. On Twitter I became acquainted with Eberjey, a Swim and Lingerie designer in Miami and they were launching their Swim Collection at Journelle Lingerie Shop. There was food, cocktails and a crowd of people jamming the shop and enjoying the Miami Beach social scene as two models came out of the dressing rooms in style after style in a slow paced and very luxurious fashion. They used the center of the shop as a makeshift runway, walked all the way out to the “street”, posed for photos and made their way back, posing for photos and admirers along the way.

eberjey swim

There were so many delectable goodies that Miami Olivia found herself back a few days later to have a closer look. There were all kinds of confections I missed during the Show, like the cushy sofa and reading area, the boudoir-like dressing rooms with personal spa slippers to use during “try-ons”, charming assorted wall knobs to hand garments on, bowls of candy and bottles of water on silver platters, more bowls of lavender and niceties bedecked with plum satin ribbons and the most delicious smell of lilac gently misting the air and wafting out even onto the street outside the shop. I cannot say when the last time I felt so indulgent as this little shopping trip to Journelle. 

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