Mercedes Benz Fashion Week Swim has officially begun with the first Show. Diesel USA Kicked off the Event with a co-ed mix of new looks for, get this, Summer 2012! With their own brand of casual blended with the ever growing thirst for “Logo Loyalty” Diesel sent some sexy swimsuits down the runway. From batik-like, camo colors to bright blue, to match their association of sponsor SKY Vodka. Bikinis, one piece, swim trunks, and speedos, alike, there was a little something for everyone. This is certainly a different audience from New York as audible cheers of encouragement enticed smiles and air kisses from the models. The finale featured models waving flags bearing the Diesel USA logos in various colors, further embedding brand loyalty into the mind of the consumer. The wonderful seat bags didn’t hurt either filled with Sky Vodka beach towels, beverage savers and cocktail shakers. This, and the pool-side after party with complimentary Sky Vodka cocktails, was one fun way to start the week! Bravo Diesel USA!