In a new twist on fashion, Norma Kamali, one of the industry’s innovative heavy hitters, presented not a runway show but a screening of her line in 3D and neon graphics in the Lincoln Center Atrium. She admits to stepping out of the box on this after meeting a Neon Designer and moving into the 3D arena. Norma, always inventing a new concept in fashion, had 17 shopping laptops lined up under a huge screen that continually showed the Spring Collection. 3D glasses (which you can request on her facebook page) were handed out to one and all to view the film which was part dance party, part runway. Two models, dressed head to toe in neon lights, complete with her iconic style glasses, danced and watched to the delight of the viewers. “Retail is all about fun, I want my customer to have fun shopping,” Norma said. She integrates Skype, Bar Code Window Shopping, and even a shopping game (with prizes) to remain relevant. “We must all move forward with technology in the shopping experience,” she said. Norma herself, still as adorable as ever, flitted about the room as attendees, department store CEOs and major fashion editors mixed and mingled with the curious crowd. The designs are just as fun as the experience with 20’s style fringe, shiny nylons, skin tight stripes, ruffly polk-a-dots, even feathers.